The California Consumer Privacy Act (CCPA) is the first comprehensive privacy law passed in the United States that protects CA residents' privacy rights. It's a consequential regulation changing business and websites across the country because of our connected digital economy.
“CCPA is compelling more companies to get serious about protecting their consumers' data and privacy. And other states will follow suit.” - Steve Madsen, Cingo President
July 1, 2020. Enforcement of CCPA by the California Attorney General is in effect now.
The law includes consumers' rights that address the personal information of Californians.
Under CCPA, a business can be found non-compliant and penalized by the California Attorney General when there's a private information breach.
Besides CCPA penalties, damages from an individual or class action lawsuit can range between $100-$750 per violation, quickly escalating losses out of control.
CCPA applies to ANY business that qualifies for one of the following:
Mistakes in approach to data protection and privacy, even unintentional ones, can cause a data breach. For instance, mistakenly sending personal data to a wrong recipient constitutes a data breach and a violation under CCPA. Non-compliance opens the likelihood of a private right of action, increasing your financial liability and risk while hurting your security ranking.